Communications and Public Affairs

Reputation Management

Your organization is faced with many issues to achieve and sustain successful growth. Managing shareholder value, strong business partnerships, employee and customer loyalty, executive leadership and their transitions, and positions on public policies are the greatest challenges for any leadership team. These areas represent the very drivers that help shape the image and reputation of your organi-zation and its managers.

What's In A Name?

Everything! Your reputation and that of its leadership team is a central factor and invaluable asset to help meet these challenges. From Wall Street to the marketplace, your company's image can make the difference in gaining favorability for your products and services, and financial performance.

What Can You Do?

Just like any tangible asset, corporate brands and reputations must be managed, and getting the right advice, counsel and tools, to help you develop proactive strategies or navigate major crises is essential. Understanding how your organization is perceived, integrating best practices and leveraging your CEO are just a few of the things you need to get started.

We offer a range of services including but not limited to:

Reputation Management and Corporate Branding

• CEO and executive positioning
• CEO First 100 days analysis
• Thought leadership communications
• Reputation recognition

Benchmarking

• CEO Scorecards
• Reputation Rankings
• Best Practice Analysis
• Opinion Leader Research and Stakeholder Research

Organizational Analysis

• Corporate affairs skills assessment and department structure
• Communications training
• Employee advocacy
• Employment and leadership alignment
• Internal communications

Corporate Responsibility

• Policy analysis
• Program development
• NGO and community relations strategies
• Philanthropy
• Crisis management